Cullen Wallace
Author of It's Not About the Snow · Speaker · Storyteller
Cullen Wallace writes about the seasons that knock you down and the quiet, daily work of standing back up. Written from his kitchen with a dog at his feet and music in the air, It's Not About the Snow is twelve chapters on resilience, grace, and the people who answer the phone at three in the morning - a book about learning that the storm was never the point.
12
Chapters, each closing with a Thought Worth Thinking About
3 A.M.
The people who answer - the book's most quoted idea
2026
Published memoir, foreword by Wes Madden
What Cullen will teach your audience.
Title idea: It's Not About the Snow
Why the Storm Is Never the Real Story
The snow is whatever is falling on you right now. Cullen unpacks why the conditions matter far less than the way you choose to ski them.
Title idea: Give Yourself Some Grace
The Discipline of Self-Grace
We hand grace to strangers without thinking and withhold it from ourselves. A practical case for turning that instinct inward.
Title idea: Who Answers at 3 A.M.?
Your 3 A.M. People
How to audit the circle you actually have, tell confidants from acquaintances, and build relationships that hold weight in hard seasons.
Title idea: Stop Carrying Tomorrow's Umbrella
Anxiety, Anticipation, and the Weight You Don't Have to Hold
Most of what we carry belongs to a day that hasn't happened. A simple reframe for putting tomorrow down.
Title idea: You Don't Have To - You Get To
The One-Word Reframe That Changes the Day
Same hour, same task, same weight - different relationship to all of it. How language quietly rewires resilience.
Questions Cullen would love to answer.
- 01The book is called It's Not About the Snow - so what is it about?
- 02What was the moment that made you sit down and start writing?
- 03You write a lot about grace. What does giving yourself grace actually look like on a bad day?
- 04Who are your 3 A.M. people, and how does someone build that kind of circle?
- 05What did your dad, Chick, teach you that you're still learning?
- 06What's the mask most people wear, and what does it cost them?
- 07How do you challenge rules you never questioned without blowing up your life?
- 08What do you say to someone who feels stuck and can't see the first step?
- 09What's a ripple effect you didn't realize you'd caused until years later?
- 10If a listener does one thing after this episode, what should it be?
Built for reels, not just runtime.
The morning the world went dark - and the single phone call that changed it.
Why the people who show up at 3 A.M. matter more than the people who show up on your birthday.
The one-word swap - "have to" into "get to" - that listeners can run before their next meeting.
Why hosts can say yes with confidence.
- •Author of It's Not About the Snow - a twelve-chapter memoir on resilience, grace, and moving forward.
- •Foreword by Wes Madden: "A born leader, and one of the most accomplished public speakers I have ever known."
- •Keynote speaker for teams, conferences, leadership offsites, and fireside conversations.
- •Available for author Q&A sessions and book clubs, in person or remote.
- •Writes and speaks on resilience, leadership in hard seasons, and the discipline of grace.
- •Warm, unscripted interview presence - comfortable with personal-story and tactical formats alike.
Twelve chapters.
- 01When the World Went Dark
- 02Give Yourself Some Grace
- 03The Mask We All Wear
- 04Overcoming Negativity
- 05Challenge The Rules You Never Questioned
- 06Stop Carrying Tomorrow's Umbrella
- 07You Are Responsible for Moving Forward
- 08Your 3 A.M. People
- 09You Have a Ripple Effect
- 10You Don't Have To, You Get To.
- 11The Voices You Choose to Listen To
- 12Taking the First Step
How Cullen helps the episode grow.
Email list
The episode goes out to Cullen's reader and event list with a direct listen link.
Social distribution
Posts and stories across Cullen's channels on release week and again in evergreen rotation.
Reels and clips
Vertical clips cut from the conversation and distributed, tagging and crediting the show.
Cross-promotion
Featured in speaking communications and warm introductions to other hosts and guests.
Ready to book Cullen?
Pre-interview call available. Cullen shows up prepared and on time, with notes on your audience and ideas for the episode.